DIGITAL PERSONAS ARE THE NEW USER PERSONAS

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USER PERSONAS REIMAGINED

All of us might as well be digital nomads as digital ecosystems are ever changing in each corner of the world with many legalities and liabilities surrounding identity. There is just no guarantee who is online anymore, just about anyone can live vicariously through AR/VR. This closes up a gap between our personal identifiable information and our digital alter egos thanks to the Artificial Intelligence systems that contain powerful algorithms and data collection systems more recently seen in robots and autonomous vehicles.

In real life humans have much control of their identity, but not so in digital ecosystems where such identities are crafted and sometimes exploited by creators of digital experiences leading to a hindrance of control over their digital personas. We’re not dealing wth just financial or weather data anymore for UX, we’re dealing with human or personal experience over time that frame an identity. In the case of weather and financial data once it is public record it is free to be exploited by just about anyone with open source API’s for example, but such is not the care with personal data collected over time. In up and coming IOT/AR/VR systems personal information is the foundation upon which to design, after all designers try to make the user better. Data being collected over the years of interaction with these systems forms the birth of their digital persona, with no silos all its online and easily accessible. Now its time to take user personas and hand them over to the people so they can protect themselves against unavoidable horizontal integrations of data by large corporations and governmental institutions with their personal data.

To do that, User Personas must now contain the following data:

  • health
  • government
  • education
  • transportation
  • immigration
  • consumer
  • telecommunications
  • media & content
  • tax & employment
  • civic participation
  • insurance and legal
  • financial
  • post humous digital

If a humans digital activity as expressed in the data above is a shadow of their physical life then we’re closing the gap between digital and organic worlds, whats more designers need to be versed in identity hacks while promoting the preservation of human dignity, policies and practices that protect people’s identities. For example, designers can implement trusted identification services without providing an avalanche of personal identifiable data from a user, who can then be empowered to preserve greater usage and control.